about us
About ”Mr. & Mrs. Abe”
Luxury, Redefined for a New Era
“Mr. & Mrs. Abe” is a new jewelry house that presents a unique world view and values through beautiful and high quality jewelry.
The creative director's original experiences are the source of inspiration for his creations, and his worldview is very important to him.
At Mr. & Mrs. Abe, we believe that jewelry is more than just an accessory; it is something that colors the owner's life and outlook on life.
It is a completely new approach as a fundamental idea of creation. A ring on the finger and an earring in the ear, Mr. & Mrs. Abe jewelry is designed to be worn in a person's life.
The iconic Prunus Mume collection and the Pet Jewelry collection, while different, both share the same orientati
on.
Project
Prunus Mume
The “Prunus Mume” collection, which we consider our identity collection, was inspired by the original experience of our creative director.
The plum tree is considered a flower with a strong connection to Tenjin-sama, the god of learning, culture, and the arts.
Respecting this cultural background, the Planas Mume collection places the celebration of culture and art at the core of its values, a concept that is embodied throughout the brand's activities.
Creators talk
Story behind Our Items
Mr. & Mrs. Abe's items are all considered to be a single three-dimensional work of art that embodies the creative director's ideas.
When you pick up a piece of jewelry, please take a look at the background and ideas behind each collection.
Creator's Talk Special Edition Commentary: Prunus Mume Collection
Creator's Talk “Thoughts on Plum Blossoms and Jewelry in My Hometown”
Creator's Talk “Pet jewelry is real jewelry for the little family members you love”
Creator's Talk “I want to cherish Mr. & Mrs. Abe's character”
Creator's Talk Special (1) “Mr. & Mrs. Abe” is aiming for the future through “Plum (Prunus Mume)
Creator's Talk Special 2: “Mr. & Mrs. Abe” aims for the future through “Pet Jewelry
craftsmanship
Commitment to Handwork
Our jewelry is the result of a fusion of exceptional craftsmanship and attention to detail. Each piece is handcrafted to order in our historic workshop in Yamanashi Prefecture.
From the selection of materials to the design and production process, we set strict standards at every step to ensure the highest quality products.
Mr. & Mrs. Abe – A Manifesto in Metal
The Brand’s Question and Philosophy
"Be the Origin of Meaning."
This phrase forms the core of Mr. & Mrs. Abe and serves as a guiding principle for creation.
Has "meaning" been outsourced to brands, prices, others, or overseas standards of value?
Here, jewelry is not mere decoration. It is a medium of thought.
Throughout history, jewelry has evolved from adornment to storytelling, and now, to questioning.
Our pieces are ambassadors of critical thought, created to provoke reflection, memory, and cultural dialogue.
Inspired by the legendary "Tobiume" (Flying Plum) of Dazaifu, and the intimate bonds shared with family and pets,
each piece embodies personal memory and cultural history.
They ask: "What does permanence mean?" "What does it mean to own beauty?"
We are a family-run maison, guided not by marketing but by careful craft and quiet dialogue.
Using durable materials such as K18 gold, platinum, and lab-grown diamonds,
our creations are designed to last beyond a lifetime and connect generations.
Through the Mr. & Mrs. Abe Art & Culture Prize,
we invite thinkers and artists to join conversations about icons, belonging, and meaning.
Mr. & Mrs. Abe is not simply a brand, but a philosophy you wear.
For those who seek culture, not status; meaning, not mimicry.
There is no need to follow hierarchies defined by others.
Jewelry is not simply metal that reflects light.
It is an expression of what you believe and what you choose to carry.
Wearing Mr. & Mrs. Abe means choosing to live the question,
to walk alongside symbols that ask, challenge, and remember.
We are not a maison that pursues “top-of-mind” awareness through advertising budgets.
We believe beauty and value are not imposed, but awaken from within.
Cultural presence does not reside in numbers, but in memory.
You are not a passive consumer of meaning.
You are its origin.
Do not be swayed by price hierarchies or the echo of brands.
Trust the depth of your own questions and the clarity of what you feel.
Be the Origin of Meaning.
Mr. & Mrs. Abe