Creator's Talk "Pet jewelry is real jewelry for your beloved little family members."

This series of posts, called "Creator's Talk," is designed to introduce the intentions and thoughts of the creators behind their creations.

This fourth episode, we asked about the details ofpet jewelry and the thoughts that go into it.

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ーThis time I would like to ask you about pet jewelry. First of all, what is pet jewelry?

Compared to the past, today there is a widespread sense of value in the acceptance and appreciation of pets as a member of the family. Pet jewelry is true jewelry for such a small family.

ーIt's wonderful. So why did you decide to make pet jewelry?

It all started with personal feelings about pet jewelry. I had a cat that I had kept since junior high school. A few years ago, he left me.

At that time, I had moved out of my parents' house and was living on my own. So I missed him when I went back home.

And at that time, I thought that all things for pets were expendable, and there was nothing at all that I could keep the memories.

I decided to create something that I wished I had, with that experience in mind.

I wanted to create something that would answer the feelings of wanting to express your love for your pet in a shape, and wanting to wear it and feel it at your side even after you have separated from it, for example.

That is why I felt that it was necessary to create something of a high quality that could be worn by a human being.

In my opinion, because it has the quality of a real piece of jewelry, it will be the only treasure in the world that is a link between you and your beloved little family.

ーWhy do you think people buy your jewelry?

Everyone's relationship with their pet is unique. So there will be many reasons.

Many people purchase jewelry for a variety of reasons. For example, they may purchase jewelry to match the owner and pet, as a gift for a long-time pet companion, or as a keepsake to welcome a new pet.

ーI see. So what should I be aware of when using pet jewelry?

Although platinum and diamonds are relatively strong materials, we recommend that you do not leave the jewelry on your pet completely. Rather, you should check the condition of the jewelry frequently to keep it safe and use it for a long period of time.

For more information, please visit the Pet Jewelry page.

ーWhat is your intent with the use of lab-grown diamonds?

We must design pet jewelry with safety, durability and aesthetics in mind.

So diamonds were our first choice. In addition, I thought that the image of eternal brilliance of diamonds would be very good for the concept of pet jewelry.

However, there is still a hurdle for pets to overcome when it comes to using natural diamonds.

Therefore, we decided that lab-grown diamonds would be the best choice. Lab-grown diamonds can be used more casually.

We chose lab-grown diamonds because we wanted to meet the requirements for pet jewelry. We also wanted it to be casual.

ーI understood very well. It was the result of choosing the best material from the point of view of what pet jewelry should be.

This is the last in our four-part series.

In closing, would you please leave us with a message for our readers?

Jewelry adds color and sparkle to special moments for those who wear it. This is not just about humans.

We also believe that jewelry has the power to symbolize a person. Or to embody a deep connection with someone it is given to.

With our own world view in mind, our brand approaches jewelry every day.

We are happy when the products born from our philosophy expand the possibilities of jewelry. They make your daily life more beautiful and colorful

We hope that you will wear our jewelry to add color to the memories you have of yourself and your loved ones.

ーThanks, Mr. Abe, for your four-part series!