This post series, called "Creator's Talk," is designed to introduce the intentions and thoughts of the creators behind their works.
In this first installment, we interviewed Mr. Abe, the owner of the brand.He discussed his perspective on the launch of the brand.
ーThis is a memorable first article.
Let me start by asking you, Mr. Abe, how did you get the idea to start a Jewelry Brand? Did you have any experience in the jewelry business before?
No, I did not have any previous experience in the jewelry industry at all. I had been working as a researcher at a think tank. I started the jewelry business because I had a vague sense of what I wanted to embody with my life, and I was considering whether this was the path I should take.
I wanted to channel my energy into something more creative, and I thought that the field of jewelry, which is something that I love, would be a perfect fit for me.
ーThat's an amazing turnaround.
You have finally opened your online shop. What is the direction and characteristics of the shop?
We have our own philosophy.
Our goal is not simply to make money or expand our business.
We are a family business, and we will do what we can to the best of our ability, and which also informs behind the brand name "Mr. & Mrs. Abe".
ーCould you tell us a little bit more about your brand name "Mr. & Mrs. Abe"?
It is a bit old-fashioned to say "Mr. & Mrs. Abe".
But my wife was the one who pushed me to start the brand, and I wanted a name that would be a reminder of the connection with her.
However, partnerships are becoming more diverse, and there are a lot of ways to connect with people other than "Mr. & Mrs." (husband and wife).
Therefore, to express the meaning of "a familiar and important presence," "Mr. & Mrs. Abe" is used here.
ーThank you. The idea behind naming the brand is also included in the "philosophy" you mentioned earlier.
You are absolutely right.
I am not particularly concerned with persuading others to adopt my philosophy. Rather, I want people to be able to connect with me in a relaxed atmosphere.
In this sense, the relationship between Mr. & Mrs. Abe and the audience may be similar to that between a radio personality and a listener.
I chose to write this article as an interview because I am aware of this type of relationship.
Rather than a detached, meaning-laden article, I thought that the interview format would be easier for the reader to get a sense of the creator's temperature, and would be more in line with our style.
The interview format is more casual. The audience can share the interviewer's point of view and feel like they're having a conversation with the interviewer.
ーThere are many more questions I would like to ask you. But that seems to be all for this time.
In the next article, we will delve deeper into the philosophy and concept.
Stay tuned for the next article!